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When Microsoft launched Vista at the start of the year the company simultaneously released the latest version of its Office suite, which includes Microsoft Outlook 2007, a program that will an impact on email design, writes Simone Barratt, managing director of e-Dialog.
How do you develop your brand? I would guess that if you are like most marketers you do a lot of brand development brainstorming internally and then enlist the help of some bright (and very expensive) consultants to second guess your ideas and run a few focus groups, writes Clive Cooper.
With more than 50% of the UK predicted to be over 50 years old by the year 2020, the growth of the mature market appears to be unrelenting and poses serious questions to us as a nation, writes Fiona Hought, managing director of Millennium.
Brands need to change if they are to maintain their relevance and credibility in an ever-changing world, writes Charlie Hoult, CEO of Loewy.
Over the last couple of years there has been a lot of excited chatter about neuroscience and its application to marketing - claims that this is when it all finally gets scientific, writes Diane Fox-Hill, semiotician and senior behavourial researcher at PDD.
Recruitment activity in the design industry has been extremely lively over the past six months, signalling that confidence in the market is growing, according to Fiona Watson, head of the design and creative services division at RPCushing Recruitment.
There is a bewildering choice of funding options available to help marketing businesses grow and business owners earn a return on their equity, writes Andy Collins, senior partner business finance consultancy Results International UK.
I have always had a particular interest in language, instilled in me from a very early age. My father was a journalist and a BBC radio broadcaster and to him words and their use were a passion, writes Tim Greenhalgh, creative managing director at brand design consultancy Fitch.
The EU Information and Consultation Directive is going to impact employee communication in a big way come March 2005, predicts brand and legal guru Ardi Kolah .
Coverage of the British Airways strike in July will have sent a shiver up the spine of PROs across the corporate sector. Adam Hill on how unplanned-for industrial action puts your company's name on the line.
