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The best that can be said of a UK ad industry preoccupied with the here and now is that it has only ever supported the History of Advertising Trust now and then. The fact that HAT s headquarters is in the Norfolk village of Raveningham may have something to do with the disinterest. But, whatever the...
Nick Hornby s High Fidelity , published in 1995, is probably to blame. As well as leading to a not very good film starring John Cusack with the action (such as it was) shifted from North London to Chicago, it helped lead to a national obsession with lists. Here at Campaign, we too indulge in a bit...
Media buyers and outdoor agencies are not seeing the value of the digital screen network, its chairman tells Maisie McCabe.
Is more detailed data likely to transform the industry, Alasdair Reid asks
The Mail titles' new ad director plans to work closely with clients to make its tablet edition a success, Alasdair Reid writes.
There has been more talk than action on measurement in PR in the past couple of decades. Kate Magee attended the recent AMEC conference to hear the latest proposals.
As British Gas drops door-to-door sales, brands are examining their strategies.
A champion of the free CD is trialling a new promotion.
As expected, The Marketing Society Brand of the Year 2010 award in association with Marketing and ITV is being hotly contested. The marked achievements of those brands in the running are outlined below.
Specsavers has strengthened its position in the past few years with a string of successful campaigns, leaving its rivals struggling to make themselves heard.
