Television: LateRooms.com looks to TV to become 'go to' choice
29 Sep 2010 | by Thinkbox
CASE STUDY - LateRooms.com debut use of TV to give it an awareness boost led to a 70% increase in bookings.
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Digital: L'Oreal campaign benefits from contextual targeting
03 Nov 2010 | by Grapeshot
CASE STUDY - A recent online campaign for L'Oreal's Elnett hairspray saw click through rates increase an additional 47% once contextual targeting technology was added to the campaign.
Radio: Using beyond the spot to mobilise listeners and drive behavioural change
16 Sep 2010 | by Radio Advertising Bureau
CASE STUDY - In January 2009 the Department of Health launched Change4Life with the aim of reducing obesity.
Radio: Using modal targeting to boost brand usage
16 Sep 2010 | by Radio Advertising Bureau
CASE STUDY - 118 24 7: Awareness of the generic 118 number was high among consumers but there was a necessity to 'punch through' with the 24 7 part.
Sector Insight: Analgesics
08 Sep 2010 | by Jane Bainbridge
The growing popularity of own-label analgesics and buying from multiples rather than pharmacies has slowed value growth.
Sector Insight: Sour side to growth
25 Aug 2010 | by Jane Bainbridge
Although volume sales in the sector are expected to continue their steady rise, inflation will take its toll on value.
Sector insight: Dog and cat food
23 Jun 2010 | by Jain Bainbridge
Cash-strapped pet-owners appear more inclined to splash out on food for their furry friends than costly meals for their families.
Sector insight: Personal pensions
16 Jun 2010 | by Jane Bainbridge
The UK pensions industry has been rocked by the recession, but a significant potential market remains to be tapped.
Sector insight: Canned meals and meats
09 Jun 2010 | by Jane Bainbridge
The value of the sector continues to increase on the back of escalating production costs, but overall volu mes are flat.
Sector insight: Soap, bath and shower products
02 Jun 2010 | by Jane Bainbridge
This mature, saturated market remains almost static, despite growth in sub-sectors such as antibacterial liquid soaps.
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