Is Zenith report too gloomy?
11 Oct 2012
Its latest adspend forecast makes sobering reading, Alasdair Reid writes.
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Sector Insight: furniture retail
30 Oct 2012 | by Jane Bainbridge
The recession hit the sector hard, and its expenditure-limiting effects still linger
Sector Insight: DIY retailing
25 Apr 2012 | by Jane Bainbridge
Retailers' fortunes have been mixed amid post-recession changes in spending.
The most irritating ads of 2011
10 Jan 2012 | by David Benady
As our research into 2011's most irritating ads reflects, marketers are under increasing pressure to create high-impact TV ads, but is it worth being annoying to be remembered, asks David Benady.
Adwatch (June 29): Moonpig.com delivers its message
29 Jun 2011 | by Mark Orbine, Creative director, VCCP
Simple but effective, the ad taps into rich emotional territory in a modern way.
Sector Insight: Toy retailing
23 Mar 2011 | by Jane Bainbridge
Toy stores are facing increased competition from supermarkets and online retailers as the sector fights back after the recession.
Sector insight: Soap, bath and shower products
02 Jun 2010 | by Jane Bainbridge
This mature, saturated market remains almost static, despite growth in sub-sectors such as antibacterial liquid soaps.
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