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Brand Barometer: Social media performance of Visa

A look at the performance of Visa in social media over the past four months.

Barclay's ad is simple and memorable, but strikes the wrong tone for a bank seeking to regain trust

There's that old saying 'coals to Newcastle': a hard sell, but if you pull it off, you're up there with Don Draper.

Limp Gocompare.com ad fails to capitalise on singer's ubiquitous presence

Gocompare's Gio Compario - or 'Opera Man', as I like to call him - has been shouting at us in his operatic tones for several years now. Is the campaign so bad it's good, or so bad it's bad?

Sector Insight: current and packaged accounts

Big brands still dominate, but bargain-hunting consumers are far from loyal

Sector Insight: deposit and savings accounts

Saving may be difficult, but deposit accounts are a key sector for bank brands

Brand Barometer: Social media performance of Virgin Money

A look at the performance of Virgin Money in social media over the past four months

Why the world needs a desirable bank

The big banking brands need to be careful they don't stagnate as competitors enter the field, writes Simon Clough, global marketing director, Clear.

Adwatch (Oct 19) - Top 20 recall: Halifax

The high-street banking brand has opted for an ad with a familiar approach.

Adwatch (Oct 12) - Top 20 recall: Moneysupermarket

The price-comparison site has struck back in the battle to be memorable.

Adwatch (Oct 5) - Top 20 recall: Barclays

The bank has found a way to inject humour into what is really a dry, generic message.


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