Three lessons from this year's ISBA conference
20 Mar 2013 | by Staff
Last week's 25th annual ISBA conference in London provided a timely showcase for the measures that the UK marketing industry is taking to ensure future success.
Search results
Search filters:
By Publication
- marketingmagazine.co.uk
By Article Type
- Analysis
By Channel
-
Research & Data
Click 
to remove filters
Add Search Filters:
By Discipline
- League table (32)
- Legislation (1)
- Market Data (11)
By Sector
- Agencies (42)
- Autos (10)
- Consumer Goods (6)
- Fashion / Clothing (11)
- Fast Food (4)
- More...
- Financial Services (14)
- FMCG (22)
- Food & Drink (66)
- Government / Non-Profit (1)
- Industry (1)
- Media / Entertainment (30)
- Retail (16)
- Technology (5)
- Telecoms / Utilities (3)
- Travel / Leisure (9)
- Less...
FMCG brands are winning locally to grow globally
14 May 2013 | by Tim Kidd
With a more competitive market than ever before, what can brands do to ensure they remain in consumers' shopping baskets? And most importantly, how can they look to grow, asks Tim Kidd, managing director UK, Ireland and USA at Kantar Worldpanel.
Brand barometer: Social media performance of Starbucks
15 Mar 2013
A look at the performance of Starbucks in social media over the past four months.
Brand Barometer: Three's latest viral campaign reviewed
15 Mar 2013
Social video expert Unruly evaluates the latest Three viral campaign, with "ones to watch" from Sol, Oreo and Pringles.
Brands on alert: six things you need to know about draconian new EU data rules
01 Mar 2013 | by Noelle McElhatton
Marketers must prepare for stricter regulations covering data privacy following the publication of draft reforms.
Brand barometer: Social media performance of Argos
01 Mar 2013
A look at the performance of Argos in social media over the past four months.
Sector Insight (interactive): youth fashion
28 Feb 2013 | by Jane Bainbridge
Unemployment, tuition fees and online retail's growth have all had an impact, writes Jane Bainbridge.
Brand Barometer: H&M's latest viral campaign reviewed
22 Feb 2013
Social video expert Goviral evaluates H&M's latest viral campaign, with "ones to watch" from Dell, Ikea and HP Sauce.
Brand barometer: Social media performance of Dove Men+Care
22 Feb 2013
A look at the performance of Dove Men+Care in social media over the past four months.
Ford Fiesta's image update piques interest, but fails to tell viewers why to buy
21 Feb 2013 | by Jonathan Fraser, Head of planning, Holler
Adwatch: Marketing's unique weekly analysis of ad recall in association with TNS.
Additional Information
Latest jobs Jobs web feed
-
Account Director
SAHARA Communications
£3,000-4,000 per month Tax Free with accommodation included., Dubai- International -
PR and Media Officer - Fundraising (maternity cover)
Macmillan Cancer Support
£26,100 - £29,000 pro-rated for 18 hours per week (Mon- Wed), London -
Senior PR Consultant
TTA Public Relations, Chime plc
Up to £38,000 per annum DOE, Central London (WC1) -
PR Manager - Brilliant consumer brand in lifestyle + leisure
Foundry, The
c £40,000, London -
Internal Communications Consultant - global healthcare company
The Works
£28000 - £35000 + benefits, London
Most read
- NHS leaders and chief executives encouraged to communicate online
- Google 'on front foot' with Eric Schmidt column on tax issue
- In-house and agency heads review unpaid intern policies following campaign
- Virgin Galactic in talks with PR agencies to promote spaceflights
- Qatar Airways launches agency review
- Exposure's Simon Shaw launches Good Relations' content arm
