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Lord Sugar committed to 'no-brainer' Amscreen

Media buyers and outdoor agencies are not seeing the value of the digital screen network, its chairman tells Maisie McCabe.

From prospecting to pitch: how to crack new business

Agencies need to get better at cultivating relationships with brands and realise when to say no, Toby Horry learnt at an Art of New Business event.

Pitch Update

Unilever's review of the creative account for the spreads brand Flora is firmly under way. Three agencies, including the incumbent, Adam & Eve/DDB, will pitch in a process handled by Emma Reynolds at Pea Consulting. A result is due before Christmas. Apparently, the brand wants a big new idea to reconnect...

Are new-biz stats worrying?

Should agencies be concerned by AAR's new findings, Alasdair Reid asks.

Are you a murder detective or a monkey hunter?

Should agencies crack a brief speedily, or does slow and steady win the race? Paul Phillips discusses pitching approaches.


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