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Brands on alert: six things you need to know about draconian new EU data rules

01 Mar 2013 | by Noelle McElhatton

Marketers must prepare for stricter regulations covering data privacy following the publication of draft reforms.

Obama vs Romney: The email face-off

01 Nov 2012 | by Staff

When it comes to employing state-of-the-art email marketing, the Obama and Romney camps are both losers.

Tesco point scoring: initial data suggests Clubcard's relaunch may be working

22 Sep 2009 | by Joe Thomas

LONDON - Tesco Clubcard 2, the loyalty/reward scheme which re-launched last month, could have provided Tesco with a much needed boost, according to The Nielsen Company.

Industry experts dissect Tesco's tactic of doubling Clubcard points

18 Aug 2009 | by Joe Thomas

LONDON - The UK's biggest retailer created a stir last week by unveiling a teaser poster campaign, advertising changes to its loyalty scheme.

Reinventing marketing: Alan Mitchell asks if marketers are prepared for the era of volunteered personal information

11 Aug 2009 | by Alan Mitchell

LONDON - As part of a reputation-building programme, drug company Pfizer recently started giving drugs away, free, to US citizens who couldn't afford to buy them. One result: a surge of 46% in the number of calls to its patient assistance hotline.

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