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Brands on alert: six things you need to know about draconian new EU data rules

01 Mar 2013 | by Noelle McElhatton

Marketers must prepare for stricter regulations covering data privacy following the publication of draft reforms.

Obama vs Romney: The email face-off

01 Nov 2012 | by Staff

When it comes to employing state-of-the-art email marketing, the Obama and Romney camps are both losers.

Do UK direct agencies lack big ideas?

15 Jul 2011

A dearth of gongs in Cannes asks questions about the quality of UK entries, Sara Kimberley writes.

Tesco point scoring: initial data suggests Clubcard's relaunch may be working

22 Sep 2009 | by Joe Thomas

LONDON - Tesco Clubcard 2, the loyalty/reward scheme which re-launched last month, could have provided Tesco with a much needed boost, according to The Nielsen Company.

Industry experts dissect Tesco's tactic of doubling Clubcard points

18 Aug 2009 | by Joe Thomas

LONDON - The UK's biggest retailer created a stir last week by unveiling a teaser poster campaign, advertising changes to its loyalty scheme.

Reinventing marketing: Alan Mitchell asks if marketers are prepared for the era of volunteered personal information

11 Aug 2009 | by Alan Mitchell

LONDON - As part of a reputation-building programme, drug company Pfizer recently started giving drugs away, free, to US citizens who couldn't afford to buy them. One result: a surge of 46% in the number of calls to its patient assistance hotline.

Mail serves local government the best

25 Feb 2008

Choosing the most effective methods for communicating with an audience is a challenge for most organisations, especially those that have a specific group of people in mind that they want to target, writes James McGruer, head of government marketing at Royal Mail.

Mark Ritson on branding: It sometimes pays to come second

25 Oct 2006

Wikipedia, the collaborative internet encyclopaedia, is about to get some competition. On 17 October, Larry Sanger, who helped set up Wikipedia in 2001, announced the launch of a site called Citizendium and declared his venture 'will soon attempt to unseat Wikipedia as the go-to destination for general...

Friends Reunited's knowledge will help ITV reinvent itself

09 Jan 2006 | by by Mike Colling

Why should ITV have bought Friends Reunited and does this presage a host of other offline media owners buying online or direct media operations, asks Mike Colling, managing director of direct media buyer Mike Colling & Company.

Mark Ritson on branding: On average, market research is flawed

14 Dec 2005

It's Christmas and that means that along with fake snow, Slade and reindeer socks, we are also due a prolonged shower of pointless market research designed to generate brand awareness during the dead news days of this period.

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