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PRWeek speaks to Nissan's CVP global marcoms Simon Sproule about his sponsorship of Formula 1 team champions Red Bull Racing.
Following LOCOG's big wins at the PRWeek Awards, Kate Magee caught up with Seb Coe, Jackie Brock-Doyle and Joanna Manning-Cooper to find out more about the London 2012's comms strategy success.
Jackie Brock-Doyle, LOCOG's director of comms and public affairs, is a formidable communicator who had an iron grip on the London 2012 organising committee's comms output.
2012 was an extraordinary year for the UK. To recognise this, PRWeek broke with the tradition of awarding Campaign of the Year to a PRWeek Award category winner.
Blue Rubicon had yet another impressive year. Despite a difficult economic backdrop it increased its income by 16 per cent, and profit margin to 26 per cent.
The National Trust has great brand awareness, but its ambition to reach five million members by 2020 inspired the team to make big changes to its comms strategy.
The public views mobile phone operators as greedy and expensive, thinks they should be more tightly regulated and is confused about how 4G will work.
With the recent spate of PRs landing top marketing jobs at brands such as AOL and Nintendo, is the role of the classic marketer under threat?
The sun has finally arrived. Staff at healthcare agency Pegasus PR must be making the most of their newly revamped offices, which are just a stone's throw from the beach.
As London 2012 gets under way, Adidas and British Airways have been named as the two sponsors the public most associates with the Games, according to the latest PRWeek/OnePoll research.
