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Great name for a brand - The Lowbrow Lowdown

If you're a music fan, there's a good chance that the phrase "that'd be a great name for a band" has crossed your lips many a time, writes Kate Kaye .

Global ad consolidation predicted as Hewlett-Packard merges with Compaq

The news that Hewlett-Packard is to merge with Compaq is once again focusing attention on the global consolidation of advertising accounts, writes Jennifer Whitehead .

Danger has not passed say analysts

While the advertising industry feels the current downturn is something it can pull through without too much damage, in the second part of Brand Republic's advertising health check, industry analysts are not so optimismtic.

UK ad industry cautiously optimistic

As the UK advertising industry moves deeper into the second half of the year and the economic downturn continues, Brand Republic takes the industry's pulse. In this first part of our analysis, Brand Republic finds cautious optimism among many senior agency executives.

Letter from the editor

Good things come to those who wait, and I make no apologies for stealing one of the best lines around when I say the industry has waited quite some time for something as good as Brand Republic.


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