British Airways: building a brand, from the inside out
29 Jul 2011 | by Suzy Bashford
What lies behind British Airways' decision to take steps to improve staff morale in advance of a relaunch campaign later this year, asks Suzy Bashford.
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Crisis management: brand marketers caught in the middle
19 Jul 2012 | by Rachel Barnes
The instinct of troubled brands such as Barclays might be to keep a low profile, but eventually marketers need to enter the fray.
Finding the right place to launch
03 Dec 2007 | by Ardi Kolah
Can ‘place' be as important as ‘price', ‘promotion', ‘product' and ‘people'? Ardi Kolah investigates.
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