Why PRs are gatecrashing the marketing party
03 Aug 2012 | by Suzy Bashford
With the recent spate of PRs landing top marketing jobs at brands such as AOL and Nintendo, is the role of the classic marketer under threat?
Click
to remove filters
It seems the discipline is still a big deal for the industry, Alasdair Reid says.
With the recent spate of PRs landing top marketing jobs at brands such as AOL and Nintendo, is the role of the classic marketer under threat?
While the BBC is widely held to be more trustworthy than other news media, most of the public believe the broadcaster's reputation has declined in the past 20 years.
Global CEO Kathy Bloomgarden and Peter Finn Ownership Independent Number of offices 14 Key clients Novartis, Citigroup, PepsiCo Much of Ruder Finn's focus in the period has been on China. It bought Thunder Communications, an event management, brand and marketing consultancy in Shanghai. It...
The kitchen icon remains on the menu despite management changes at Channel 4.
First printed on its distinctive salmon-coloured paper in 1893, the Financial Times these days reaches far beyond the Square Mile, with editions tailored not only to the UK but to the US, Europe, Asia and, most recently, the Middle East.
Slick Spurs - This weekend, beleaguered Premier League football club Tottenham Hotspur sacked manager Juande Ramos and his backroom team and brought in Portsmouth manager Harry Redknapp. It all happened before rumour-hungry sports hacks had an inkling of what was going on. Redknapp, always popular with...
Tories announce plans to scrap Heathrow expansion and introduce high-speed train.
- Describe your editorial agenda.