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Why PRs are gatecrashing the marketing party

With the recent spate of PRs landing top marketing jobs at brands such as AOL and Nintendo, is the role of the classic marketer under threat?

Crisis management: brand marketers caught in the middle

The instinct of troubled brands such as Barclays might be to keep a low profile, but eventually marketers need to enter the fray.

Marketing, PR and digital: brands bring it all together

Noelle McElhatton and Gemma Charles report from the inaugural Brand Republic Forum, where marketing, PR and digital meet.

Opinion: Perspective - So, it's goodbye Tim Lindsay, hello Fallon boys?

I wonder how the guys at Publicis are feeling this week. The business is on a steep slide following the loss of £43 million Asda, £27 million MFI, £12 million Post Office and half of Cadbury. The chief executive, Grant Duncan, fell on his sword in March. And now its chairman, Tim Lindsay, is off to...

UK ad industry cautiously optimistic

As the UK advertising industry moves deeper into the second half of the year and the economic downturn continues, Brand Republic takes the industry's pulse. In this first part of our analysis, Brand Republic finds cautious optimism among many senior agency executives.


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