Crisis management: brand marketers caught in the middle
19 Jul 2012 | by Rachel Barnes
The instinct of troubled brands such as Barclays might be to keep a low profile, but eventually marketers need to enter the fray.
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With the recent spate of PRs landing top marketing jobs at brands such as AOL and Nintendo, is the role of the classic marketer under threat?
The instinct of troubled brands such as Barclays might be to keep a low profile, but eventually marketers need to enter the fray.
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