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With the recent spate of PRs landing top marketing jobs at brands such as AOL and Nintendo, is the role of the classic marketer under threat?
The sun has finally arrived. Staff at healthcare agency Pegasus PR must be making the most of their newly revamped offices, which are just a stone's throw from the beach.
As London 2012 gets under way, Adidas and British Airways have been named as the two sponsors the public most associates with the Games, according to the latest PRWeek/OnePoll research.
The instinct of troubled brands such as Barclays might be to keep a low profile, but eventually marketers need to enter the fray.
The PR industry's lack of success at the Cannes Lions Festival was blamed by the judges on a lack of 'big ideas'. Kate Magee looks at whether this is the real problem and offers some suggestions on how PR agencies can be more creative.
While the BBC is widely held to be more trustworthy than other news media, most of the public believe the broadcaster's reputation has declined in the past 20 years.
James Murphy, the founding partner of creative agency Adam & Eve, tells PRWeek how the pitch process works in the world of advertising.
Agency complaints over the handling of new business pitches are getting longer and louder. Kate Magee explores why the trend is a problem for both clients and agencies.
PRWeek's recent Crisis Communications event explored how companies can stay in control during a crisis. Kate Magee outlines the highlights.
The large marcoms groups have experienced mixed fortunes, with damaging client fee cancellations taking their toll on Chime and Huntsworth.
