Click 
to remove filters
Can ‘place' be as important as ‘price', ‘promotion', ‘product' and ‘people'? Ardi Kolah investigates.
There is a bewildering choice of funding options available to help marketing businesses grow and business owners earn a return on their equity, writes Andy Collins, senior partner business finance consultancy Results International UK.
Time is running out and Saab is not selling enough cars. The 9-3 model needs to be a success and General Motors is running out of patience, writes the Swedish author of 'Detective Marketing', Stefan Engeseth .
There are very few remarkable things about the Motor Show ad. The fact that its central image is that shrivelled hag of a cliche, a woman in a bra (copy: 'The other way to your man's heart is down the M6'), is probably the least remarkable of them all, writes Claire Beale .
BP proved again it is one step ahead of other businesses as it revealed it was ending political donations, and it was CGNU's turn to brave the rebranding maelstrom, writes Jennifer Whitehead in this week's Brand Watch.
If you're a music fan, there's a good chance that the phrase "that'd be a great name for a band" has crossed your lips many a time, writes Kate Kaye .
The news that Hewlett-Packard is to merge with Compaq is once again focusing attention on the global consolidation of advertising accounts, writes Jennifer Whitehead .
While the advertising industry feels the current downturn is something it can pull through without too much damage, in the second part of Brand Republic's advertising health check, industry analysts are not so optimismtic.
As the UK advertising industry moves deeper into the second half of the year and the economic downturn continues, Brand Republic takes the industry's pulse. In this first part of our analysis, Brand Republic finds cautious optimism among many senior agency executives.
Good things come to those who wait, and I make no apologies for stealing one of the best lines around when I say the industry has waited quite some time for something as good as Brand Republic.
© Haymarket Media Group Ltd. | Terms & Conditions | Contact us