01 Dec 2004
Though it is turning a profit, without a digital strategy the channel faces long-term decline. Colin Grimshaw reports.
20 Oct 2004
Before we forget, it's time for a quick round of applause for Patrick Barwise, professor of marketing and management at the London Business School. Barwise has been writing wise things about the television and advertising markets for years. He never minces his words and takes a novel approach: he starts...
15 Sep 2004
Broadcasters face a challenge convincing clients of the branding opportunities offered by iTV, writes Colin Grimshaw.
08 Sep 2004
| by Andy Fry
The audience measurement system must respond to demands for more detailed and integrated data.
02 Sep 2004
Brands are falling over themselves to get into paid-for music downloading. Is there room for all, asks Mark Sweney.
18 Aug 2004
Online finance brand Egg was once hailed as innovative and fresh. But rivals have latched on to the consumer benefits of internet banking and nullified its USP, reports Ben Bold.
13 Aug 2004
What obstacles to growth is Google likely to expect after its float, Alasdair Reid asks.
30 Jul 2004
LONDON - All the good news about online ad growth obscures the real issue of why its share of the market does not match its share of media consumption, writes Damian Burns, head of digital media at Zed Media .
07 Jul 2004
Marques are responding to consumers' desire to research their purchases on the internet, writes Deborah Bonello
01 Jul 2004
It's usually easy to spot a turkey. England in penalty shoot-outs, Oasis at Glastonbury, Ross Kemp in soldier dramas. No confusion in my mind, they're all painfully bad, writes Ian Darby .