Digital killed the marketing star
24 Feb 2012 | by Eva MacIntosh
With some Facebook campaigns now showing significant ROI, do recent cuts at Coca-Cola, PepsiCo and Procter & Gamble signify a shift away from traditional marketing.
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Brand barometer: Fast-food chains, which one is most prominent online?
02 Mar 2012 | by Gemma Charles
McDonald's has the highest share of voice while 43% of conversations about Burger King express annoyance that it has a 25p charge on card transactions.
Reality's new dimension
16 Jun 2010 | by Andrew McCormick
Technology is enhancing the customer experience like never before.
Top five consumer trends in 2009
15 Dec 2009 | by Nicola Clark
LONDON - Marketing identifies the five most important consumer trends of 2009.
Case studies of brands that are thriving in a recession
03 Mar 2009 | by Nicola Clark
LONDON - Welcome to the new age of austerity. If social commentators are to be believed, indebted UK consumers are ditching conspicuous consumption and embracing cost-cutting and frugality in a way hitherto unimagined.
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