Things we like
09 May 2013
Campaign's selection of media news and views of note in the week before 10 May 2013.
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Can apps such as Blippar drive revenue for TV advertisers or are they another 'red button' fad, Alasdair Reid asks.
Campaign's selection of media news and views of note in the week before 10 May 2013.
The Twitter and Publicis Groupe partnership suggests a renewed focus on live marketing. By Arif Durrani.
Can the seven new social groups help marketers gain more insight into consumer behaviour, Alistair Green wonders.
Smart wearable technologies have the potential to change the way we look at the world, but will they have a positive effect on consumers' lives or simply increase alienation, Dhrubo Paul asks.
Problem-solving, rather than novelty, innovations were the order of the day at Mobile World Congress 2013. By James Connelly.
Will HTC get back into the top five smartphone makers with One's aluminium body and BlinkFeed feature, Jeremy Lee wonders.
Publishers should welcome an app that turns stories for adults into stories for children, Jeremy Lee writes.
No doubt there are a lot of agencies out there that have dreamed about doing this, but few have ever done it. One small agency has however taken the leap and replaced a client's website with a letter claiming the client owes it money.
The video app is an interesting addition to Twitter's offering, but does it have commercial potential, Alasdair Reid asks.