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Digital: L'Oreal campaign benefits from contextual targeting

CASE STUDY - A recent online campaign for L'Oreal's Elnett hairspray saw click through rates increase an additional 47% once contextual targeting technology was added to the campaign.

Is Facebook becoming the anti-social network?

Will criticism of Facebook for leaking personal data lead to a backlash from users?

All about ... BBC spending review

How hard was the BBC hit by the Government, Maisie McCabe asks.

Television: LateRooms.com looks to TV to become 'go to' choice

CASE STUDY - LateRooms.com debut use of TV to give it an awareness boost led to a 70% increase in bookings.

Media Headliner: TMG shows faith in Cruickshank's digital vision

The executive director of Telegraph Media Group's digital futures arm says fashion site is just the start.

Radio: Using beyond the spot to mobilise listeners and drive behavioural change

CASE STUDY - In January 2009 the Department of Health launched Change4Life with the aim of reducing obesity.

Radio: Using modal targeting to boost brand usage

CASE STUDY - 118 24 7: Awareness of the generic 118 number was high among consumers but there was a necessity to 'punch through' with the 24 7 part.

Relentless Energy Drink to sponsor Freeze Festival

Relentless Energy Drink is to become the headline sponsor of London's winter sports and music event, Freeze Festival, for the next two years.

Beyond the name game

Virgin's Maverick appears to be more than just an exercise in vanity publishing.

Hard Times

The paywall around thetimes.co.uk has driven away readers and brands.

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