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A landmark moment for mobile marketing

28 Mar 2013

Weve, a joint venture by the UK's biggest mobile operators, aims to capitalise on the nascent space, Arif Durrani writes.

Weighing up Twitter's branded adventure

17 Feb 2012 | by Sarah Shearman

The platform has launched its branded pages, but are they valuable enough to persuade companies to part with £25,000 for the privilege of operating one?

School Reports 2011: MediaCom

05 Sep 2011 | by Staff

Still the biggest media agency after eight years, MediaCom rode the wave of 2010 despite treacherous waters. With laurels such as Campaign's Media Agency of the Decade under its belt and its status as the only media agency to have reached £1 billion in billings, expectations for the WPP-owned monolith...

Radio: Using modal targeting to boost brand usage

16 Sep 2010 | by Radio Advertising Bureau

CASE STUDY - 118 24 7: Awareness of the generic 118 number was high among consumers but there was a necessity to 'punch through' with the 24 7 part.

Web use is fastest-growing media activity on mobiles

10 Nov 2009 | by Staff

Browsing the web was the fastest- growing activity on mobile phones between the second and third quarters of 2009, according to The Nielsen Company.

A brighter future for T-Mobile under Orange

15 Sep 2009 | by Fiona Ramsay

LONDON - What future for the T-Mobile and Orange brands if their UK merger goes ahead?

Revamped Telegraph mobile service shows potential

21 Jul 2009 | by Mark Syal

I am a fan of mobile newspaper sites. I've been using the Guardian mobile service for some years.

Mobile phones tap into social networking

02 Jun 2009 | by Fiona Ramsay

LONDON - The strategic partnership signed by Samsung Mobile and Bebo last week marks the mobile company's most significant engagement with social networking to date. It is also the biggest-ever UK ad collaboration for AOL-owned Bebo.

Skype targets families and mobile users in push for $1bn revenue

21 Apr 2009 | by Fiona Ramsay

LONDON - The internet call firm aims to boost revenue by targeting family and mobile users.

Media Perspective: Brands pour on to Twitter as it enters the mainstream

06 Feb 2009 | by Russell Davies, russell@russelldavies.com

I've wittered on about Twitter quite a lot in these august pages, on and off for just under two years. I bet that a lot of you have groaned and moved on.

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