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Consumers are using social commerce applications to give their purchases the "validation of the crowd".
As our research into 2011's most irritating ads reflects, marketers are under increasing pressure to create high-impact TV ads, but is it worth being annoying to be remembered, asks David Benady.
LONDON - The magazine sector, not surprisingly, has failed to escape the ravages of recession.
LONDON - The brand that's titillated the globe since 1953 is in need of a reversal of fortune.
City Republic is the latest great new addition to BR. Every Monday and Wednesday, Stephen Foster takes a personal view on what the financial markets are doing and what it means for marketing and media.
Is more attention being paid to visual craft at the expense of copywriting skills, Kate Nettleton asks.
How does the advertising offer of fashion websites such as Stylefinder.com and Handbag.com compare with that of their offline counterparts?
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