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BMW ads are a joy to behold

Car manufacturer recovers from closure of its Mini factory to achieve a year-high reputation score

Brands on the beach: marketers use experiential events to target UK consumers holidaying at home

LONDON - A weak pound, the shadow of the global recession and the promise of a sultry British summer has led many Britons to swap their trips abroad for a holiday at home.

Marketing world: innovations from around the globe

LONDON - From 'printing' brand logos on water in Japan and twittering on US cinema screens are among the digital innovations in this month's roundup.

Spoof viral ads - threats and opportunities

Cheap and cheeky, spoof ads are an appealing concept but need careful handling

City Republic: Emap, Sainsbury's, Porsche and WSJ ambitions

City Republic is the latest great new addition to BR. Every Monday and Wednesday, Stephen Foster takes a personal view on the latest news from financial markets and what all this means for marketing and media.


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