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Is Zenith report too gloomy?

11 Oct 2012

Its latest adspend forecast makes sobering reading, Alasdair Reid writes.

Big brands embrace all-night 'hackathons'

06 Sep 2012 | by Sarah Shearman and Rachel Barnes

Once the sole province of Silicon Valley tech companies, intensive 'hackathons' have gained currency with more 'traditional' brands

Weighing up Twitter's branded adventure

17 Feb 2012 | by Sarah Shearman

The platform has launched its branded pages, but are they valuable enough to persuade companies to part with £25,000 for the privilege of operating one?

The most irritating ads of 2011

10 Jan 2012 | by David Benady

As our research into 2011's most irritating ads reflects, marketers are under increasing pressure to create high-impact TV ads, but is it worth being annoying to be remembered, asks David Benady.

Go Compare goes for a tenor

15 Sep 2009 | by Staff

Ever since a certain Russian meerkat appeared on our screens, telling us that cheap car insurance could be found at comparethemarket.com, the rival comparison websites have ramped up their advertising activity in response.

What the recession really means for brands

25 Aug 2009 | by Nicola Clark

LONDON - Consumers are not responding to the recession in a uniform manner - research reveals what brands really need to know about the downturn

ING hires Geronimo to drect business

10 Nov 2008 | by Joe Thomas

LONDON - ING Direct has appointed Geronimo to handle its £4m direct marketing account.

Media Forum: Is AFP going mainstream?

01 Feb 2008 | by Alasdair Reid

Has ITV ushered in a new ad-funded programming era?

Editorial: Unwelcome part of the adland furniture

11 Jan 2008

Alas, one client who loves advertising to bits is Lord Kirkham. The DFS home-furnishings chairman may not have bought every double-page spread and every spot on TV and radio during the festive period. It just seemed like he did. OK, your Lordship, we surrender. We'll buy every sofa you have in stock....

City Republic: Sainsbury's, phone wars and the oil price

05 Nov 2007 | by Stephen Foster

City Republic is the latest great new addition to BR. Every Monday and Wednesday, Stephen Foster takes a personal view on what the financial markets are doing and what it means for marketing and media.

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