Superbrands case studies: Crabtree & Evelyn
08 Aug 2005
Originally published in 'Consumer Superbrands Volume VI', July 2004. The book reviews the UK's strongest consumer brands as judged by an independent judging panel.
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Close-Up: Live Issue - Do advertisers need global digital specialists?
09 Dec 2005
Coca-Cola, GlaxoSmithKline and L'Oreal want global digital networks. Good luck finding one, Larissa Bannister says.
Superbrands case studies: American Express
25 Jul 2005
Originally published in 'Consumer Superbrands Volume VI', July 2004. The book reviews the UK's strongest consumer brands as judged by an independent judging panel.
Media Perspective: Does losing L'Oreal relegate Universal to alower league?
22 Jul 2005 | by Jeremy Lee, jeremy.lee@haynet.com
Interpublic's current woes are analysed in greater detail elsewhere in this issue (page 19), but it is surprising to note just how far one savage blow has caused Universal McCann to tumble down Campaign's New-Business Performance League table.
P&G points the way with an increased use of digital media
24 Jun 2005 | by Ian Darby
It might be a bit depressing, but where the likes of Procter & Gamble go, others will follow. So the report in The Wall Street Journal last week, revealing P&G is committing less money to buying TV airtime at the US "upfronts", will have worried many in the TV world and at ad agencies.
Mood matters - targeting consumers in the right mindset just makes sense
16 May 2005
Reaching the right consumers is no longer enough; the real opportunities for driving relevance and differentiation will be seized by brands that go beyond traditional targeting to connect with consumers at the right moment in the right mindset, writes SPF 15's Steve Baer.
Live Issue - Are advertisers wise to chase the chav pound?
24 Mar 2005 | by Emma Barns
Agencies are trying to work out how they can exploit the chav market without alienating consumers.
Pester power campaigns to be banned throughout EU
21 Mar 2005
As legal and brand guru Ardi Kolah argues, the new EU Directive on Unfair Commercial Practices may be impotent in completely eradicating pester power as an outcome of legitimate marketing activity, writes Ardi Kolah.
Superbrands case studies: No7
09 Mar 2005
Originally published in 'Consumer Superbrands Volume VI', July 2004. The book reviews the UK's strongest consumer brands as judged by an independent judging panel.
Superbrands case studies: Nivea
02 Mar 2005
Originally published in 'Consumer Superbrands Volume VI', July 2004. The book reviews the UK's strongest consumer brands as judged by an independent judging panel.
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