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Mildenhall's creative plan wins for Coke

28 Feb 2013

Being named Cannes' top advertiser proved a dedication to brand-building, Coke's marketing head tells John Tylee.

Bigger may be better

28 Feb 2013

The Brazilian advertising sector is big and client relationships are deeper. Can the UK learn anything, Ben Kay asks.

No 55: 'Think Small'

28 Feb 2013

It was small, squat and so ugly that you would be forgiven for wondering why anybody apart from the German engineers who gave birth to it could have loved it. Yet it s no exaggeration to say that the Volkswagen Beetle was the spark plug that made advertisers and their agencies the world over rethink...

Bring back the unconventional copywriters

28 Feb 2013

Paul Burke salutes David Rossiter, whose unusual route into advertising taught the industry a crucial lesson.

How can agencies boost pitching rate?

28 Feb 2013

A curious read, AAR s new-business publication on agency rankings in 2012. Who, for instance, would have thought that Inferno had the highest pitch-conversion rate of any agency in London? And that Engine whose pistons rarely seemed to roar into action last year, seeming instead to idle over was...

HTC One

28 Feb 2013

Will HTC get back into the top five smartphone makers with One's aluminium body and BlinkFeed feature, Jeremy Lee wonders.

Why we're loving: Marcus Söderlund, director

28 Feb 2013

WHAT HE DID S derlund directed a short film that follows the ghost of Bruce McLaren, the founder of the McLaren motor-racing team, as he retraces the scene of his crash at the Goodwood circuit in 1970 that took his life. The film, one of three, marks part of McLaren s 50th anniversary celebrations....

Is traditional TV advertising still good value for money?

28 Feb 2013

Given the rise of new digital channels, do brands investing in linear TV still get bang for their buck, Alasdair Reid asks.

Inside... Ad2One

28 Feb 2013

The digital ad sales house is collaborating with publishers and advertisers to create memorable work. By Cameran Harman.

Blackhurst puts focus on ads at seven-day Indy

28 Feb 2013

In an era of declining print sales, Chris Blackhurst knows advertising will play a major role in the future prospects of the restructured Independent. By Arif Durrani.

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