Inaugural newspaper event creates debate
25 Apr 2013
Industry leaders gathered at Newsworks' first-ever forum to share thoughts on future-facing platforms. By Arif Durrani.
Will the social network's mobile software, designed to attract more ads, live up to the billing, Alasdair Reid asks.
Industry leaders gathered at Newsworks' first-ever forum to share thoughts on future-facing platforms. By Arif Durrani.
Change was in the air at Newsworks' Shift 2013 event last week, when leaders from the fractious newspaper business set aside their differences and held the industry equivalent of the wartime Christmas Day football match.
The medium is continuing to test its commercial viability through the launch of 'keyword targeting'. By Alasdair Reid.
Neville Brody, the president of D&AD and world-renowned graphic designer, reveals his favourite work from this year's nominations. The winners will be unveiled at the D&AD Awards on 12 June.
The outdoor industry has been good to Jean-Claude Decaux, having turned him into one of France's few self-made multibillionaires.
WHAT HE DID Elkoubi cast Grey London's "the kiss" for Vodafone Red. Dramatising the idea that good things should last forever, it has been shared around the world more than 250,000 times.
What does 'innovation' mean and what do innovation directors do? Unless we all grow up and reach an agreement, we can't make ourselves invaluable, Amelia Torode argues.
Jeremy Lee is a fan of the Jaguar F-Type launch film: "Saying brands can be entertainment platforms is fashionable and a bit pat. But, in this instance, the agency has created something truly entertaining." It was created by Ali Alvarez, Victoria Daltrey and Will Bingham, and directed by Adam Smith...
Maisie McCabe thinks the new ad for Isme starring Carol Vorderman is typical in its sector: "There s the soft lighting, laughing friends, swinging hips and even a joke about getting older. It d be great if these online retailers could try to shake up their ads in the same way they ve disrupted the high...