Raising the game for BT Sport
16 May 2013
Abbott Mead Vickers BBDO's Steve Hopkins, Toby Allen and Jim Hilson on supporting BT's foray into sports.
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Campaign's selection of media news and views of note in the week before 17 May 2013.
Abbott Mead Vickers BBDO's Steve Hopkins, Toby Allen and Jim Hilson on supporting BT's foray into sports.
WHAT THEY DID Norbury and Bellis-Jones came up with the idea to launch a business selling cardboard boxes to home-movers on behalf of the youth homeless charity Depaul. Profits from the boxes, which feature tales of youth homelessness, go to the charity. Tell us about this project. We knew traditional...
Mecca Bingo's new TV spot leaves Jeremy Lee cold: "No-one really expects a bingo company to inspire a silk purse, but this really is a pig's ear.
Louise Ridley enjoys the latest NatWest ad: "This wedding spot is touching without being overly sentimental, demonstrating the app s functionality but not getting too techy." It was written by David Fleetwood, art directed by Gary Monaghan and directed by Steve Reeves through Another Film Company.
Laurie Smith reveals how Leo Burnett reached out to inspirational women to help the plight of underprivileged girls.
Jeremy Lee is a fan of the new Robinsons TV ad: "BBH has managed to make this charming and evocative ad sweet without being saccharine." It was created by Matt Moreland, Chris Clarke, Sarah Hardcastle and Elliott Shiels, and directed by Si Ad through Academy.
As an industry, we’re pretty good at creating ads that ooze self-deprecation and lodge tongues in cheeks. In fact, we’re masters of it. What we’re not so good at is being able to turn that self-deprecation on to ourselves. However, every once in a while, it’s rather enjoyable to put a mirror up...
A commercial for a shower gel got a lot of people into quite a lather when it was aired 19 years ago. And the reason for the fuss? It was the first ad on UK television to feature a woman's nipple.
James Swift thinks the Hampson Hughes Solicitors ad is negligent at best: "Advertising is an alien concept to most UK law firms, but why the agency chose to promote the services of personal-injury lawyers using knock-offs from The Tweenies is a mystery. Whatever the reason, it grates."