The challenge to sell Initiative's new world order
28 Apr 2011 | by Alasdair Reid
Eric Bader believes IPG's restructuring of its media network by economics actually makes perfect sense.
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Jeremy Lee: It's time to write the obituary for comms planning agencies
28 Apr 2011 | by Jeremy Lee
For those of us old enough, or minded, to remember that period when comms planning was so cool it was palpably painful, it's difficult not to look back at its salad days with a feeling of some disbelief.
Royal wedding bells sound good to magazines
28 Apr 2011 | by Stephen Quinn and Jean Christie
Two publishers of high-end titles reveal how they and their brands will be celebrating and promoting the royal event of this year.
Media Forum: Will privacy initiative work?
28 Apr 2011 | by Alasdai Reid
Is self-regulation of online behavioural ads sensible?
Media Lifeline - Sky Sports
28 Apr 2011 | by Staff
As it celebrates 20 years in business, the channel still has the ability to make headlines.
Media Perspective: All about ... Marketing by broadcasters
28 Apr 2011 | by Jeremy Lee
Major TV channels are ramping up marketing activity.
The history of advertising 12 - SLADE membership card
22 Apr 2011
The ad industry's single confrontation with militant trade unions is little remembered more than three decades after it took place.
Laughter is proving the best medicine for Given
22 Apr 2011
Alan Partridge, Peter Kay and a couple of beach bums called Brad and Dan have brought a smile to the faces of thousands of people, including Mark Given, the marketer responsible for Foster's and John Smith's advertising. John Tylee reports.
Close-up: Social media moves on to real-world experience
22 Apr 2011
VCCP Share's Dominic Stinton believes successful social media campaigns are grounded in old-style marketing techniques.
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