Close-up: Only difficult questions lead to the right answer
25 Feb 2011
By applying the science of better decision-making, agencies can improve their client relationships, David Wethey believes.
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The history of advertising 6 - David Ogilvy's 'Confessions'.
25 Feb 2011
If there was ever a time when the common perception that adland was a place peopled only by shallow-minded hucksters began to change, it was in 1963 when David Ogilvy's Confessions Of An Advertising Man hit the stores.
Close-up: Mayor's Idea Shop brief gets the creative juices flowing
25 Feb 2011
City Hall's bid to keep London on top lured the bright sparks. OgilvyOne's Ruth Jamieson and Richard O'Brien report.
Close-up: Wacl's bid to build next generation of female leaders
25 Feb 2011 | by Kathryn Jacob
Female-directed training includes workshops and the Future Leaders Fund.
Close-up: Is location marketing mobile's future?
25 Feb 2011
Are location-based marketing and apps the new holy grail of advertising, Matt Williams asks.
Close-up: My Life in Advertising - Craig Mawdsley, Job Joint head of planning, Abbott Mead Vickers BBDO
25 Feb 2011
The reason I got into advertising was ... I was too scared to try to make a living out of writing comic books.
Media: It's now survival of the fittest
25 Feb 2011
In the latest figures from the Audit Bureau of Circulations, some sectors have proved to be surprisingly resilient throughout the recession, but others may never be able to revisit their glory days, Katherine Levy writes.
Media Headliner: Modest leader plots continued growth for MEC
24 Feb 2011 | by Jeremy Lee
Having been with MEC through the tough times, Steve Hatch takes the reins of an agency on its way up.
Media Lifeline: YouView
24 Feb 2011
The web TV service, one of 2011's most keenly awaited launches, won't arrive this year, after all.
Media: All About ... AOL
24 Feb 2011 | by Alasdair Reid
Can quality content revive the company's fortunes?
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