The Chinese are coming
30 Nov 2011 | by Rachel Barnes and Sarah Shearman
Exclusive research shows that awareness of Chinese brands in Europe is low, but experts say that is about to change. By Rachel Barnes and Sarah Shearman.
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From Heston Blumenthal to Keith Weed, their message is: 'take risks, or don't compete at all'
07 Dec 2011 | by Rachel Barnes
Delegates who gathered at The Marketing Society's annual conference were left in no doubt whatsoever about the competition UK brands face from a wave of emerging markets.
No room in the UK: can new retailers succeed on the high street?
21 Nov 2011 | by Matthew Chapman
Does the closure of Best Buy's UK stores sound a warning to other overseas retailers looking to set up shop here, asks Matt Chapman.
IAB building brands trilogy: Lucozade
03 Nov 2011 | by Staff
Research from the IAB and GfK NOP has found that in a Lucozade campaign using TV and online, 32% of those who saw the campaign online did not see the TV ad.
IAB building brands trilogy: Starbucks Via
03 Nov 2011 | by Staff
The cross-media launch campaign for Starbucks Via saw online activity reach consumers at one-third the cost of outdoor and one-fifth the cost of press, according to new research from the IAB and GfK NOP.
Sector Insight: Ice cream
02 Nov 2011 | by Jane Bainbridge
Ice-cream sales are driven by the weather, but the economy has an impact too, as cash-strapped consumers seek affordable indulgence.
The History of Advertising 25 - The Oxo family
27 Oct 2011 | by John Tylee
Probably no advertising better reflected the changing lifestyle - and eating habits - of middle-class Britain during the latter half of the 20th century than the Oxo campaign.
Where did it all go wrong at Premier Foods?
27 Oct 2011 | by Nick Hughes
This month's profit warning highlights an obsession with legacy brands, writes Nick Hughes.
Adwatch (Oct 26) - Top 20 recall: Sainsbury's moves past Oliver
26 Oct 2011 | by Nick Darken, Executive creative director, Albion
The supermarket has moved its ads into the post-Jamie Oliver era with great poise.
Sector Insight: Breakfast Cereals
19 Oct 2011 | by Jane Bainbridge
Cereals are still a firm favourite at the breakfast table, with brands promoting both their nutritional and ec onomic benefits, writes Jane Bainbridge.
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