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How can mentoring further careers in media?

Whether they are chosen or 'accidental' mentors, having people to learn from at the workplace is essential, Sue Unerman and Dave Jowett say.

Lifeline: Andy Jonesco

The former sales director of the Telegraph Group used to be interested in companies at tricky periods.

Adwatch (Dec 7) - Top 20 recall: John Lewis

The department-store chain has proved that 'sweet' really works with emotive ad.

Sector Insight: Fragrances

Fragrances have bucked the trend during the economic downturn with healthy sales, which peak during the season of giving.

From Heston Blumenthal to Keith Weed, their message is: 'take risks, or don't compete at all'

Delegates who gathered at The Marketing Society's annual conference were left in no doubt whatsoever about the competition UK brands face from a wave of emerging markets.

Things we like

This week we find Christmas cheer in Sky One's The Cafe and Richard Desmond's commitment to print. The Secret Millionaire is duff however

Is social commerce gaining traction?

As shopping in a social context takes off, brands are starting to experiment, writes Adam Woods.

Adwatch (Nov 30) - Top 20 recall: Aldi

The discount supermarket's campaign has given it a warm, human face for the first time.

Sector Insight: Sports clothing and footwear

The proliferation of discount retailers, both on the high street and online, has helped this sector hold up well during the downturn.

Who'll be serving a turkey for Christmas?

The annual battle of the Christmas TV ads is now in full swing. Three advertising industry executives review six festive spots while Campaign discovers what the public opinion is via Twitter and YouTube.


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