Lifeline: Andy Jonesco
08 Dec 2011 | by Staff
The former sales director of the Telegraph Group used to be interested in companies at tricky periods.
Whether they are chosen or 'accidental' mentors, having people to learn from at the workplace is essential, Sue Unerman and Dave Jowett say.
The former sales director of the Telegraph Group used to be interested in companies at tricky periods.
The department-store chain has proved that 'sweet' really works with emotive ad.
Fragrances have bucked the trend during the economic downturn with healthy sales, which peak during the season of giving.
Delegates who gathered at The Marketing Society's annual conference were left in no doubt whatsoever about the competition UK brands face from a wave of emerging markets.
This week we find Christmas cheer in Sky One's The Cafe and Richard Desmond's commitment to print. The Secret Millionaire is duff however
As shopping in a social context takes off, brands are starting to experiment, writes Adam Woods.
The discount supermarket's campaign has given it a warm, human face for the first time.
The proliferation of discount retailers, both on the high street and online, has helped this sector hold up well during the downturn.
The annual battle of the Christmas TV ads is now in full swing. Three advertising industry executives review six festive spots while Campaign discovers what the public opinion is via Twitter and YouTube.