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Technology creates a whole new ball game for sports marketing

09 Dec 2011 | by John Reynolds

New technology is offering an array of opportunities for marketing at sports events.

Adwatch (Dec 7) - Top 20 recall: John Lewis

07 Dec 2011 | by Mark Hurst, Creative Director, MWO

The department-store chain has proved that 'sweet' really works with emotive ad.

Sector Insight: Fragrances

07 Dec 2011 | by Jane Bainbridge

Fragrances have bucked the trend during the economic downturn with healthy sales, which peak during the season of giving.

From Heston Blumenthal to Keith Weed, their message is: 'take risks, or don't compete at all'

07 Dec 2011 | by Rachel Barnes

Delegates who gathered at The Marketing Society's annual conference were left in no doubt whatsoever about the competition UK brands face from a wave of emerging markets.

Is social commerce gaining traction?

02 Dec 2011 | by Adam Woods

As shopping in a social context takes off, brands are starting to experiment, writes Adam Woods.

Adwatch (Nov 30) - Top 20 recall: Aldi

01 Dec 2011 | by David Golding, Founding partner, Adam & Eve

The discount supermarket's campaign has given it a warm, human face for the first time.

Sector Insight: Sports clothing and footwear

01 Dec 2011 | by Jane Bainbridge

The proliferation of discount retailers, both on the high street and online, has helped this sector hold up well during the downturn.

The Chinese are coming

30 Nov 2011 | by Rachel Barnes and Sarah Shearman

Exclusive research shows that awareness of Chinese brands in Europe is low, but experts say that is about to change. By Rachel Barnes and Sarah Shearman.

What niche social networks can do for your brand

25 Nov 2011 | by Sarah Shearman

With RBS, HSBC and Manchester United all planning their own social networks, marketers are split on whether customised platforms are a better option than Facebook, writes Sarah Shearman.

Brand Health Check: Olympus

24 Nov 2011 | by Rachel Barnes

The optics and imaging company has been hit hard by allegations of fraud, writes Rachel Barnes.

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