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Adwatch (Dec 7) - Top 20 recall: John Lewis

The department-store chain has proved that 'sweet' really works with emotive ad.

Sector Insight: Fragrances

Fragrances have bucked the trend during the economic downturn with healthy sales, which peak during the season of giving.

Adwatch (Nov 30) - Top 20 recall: Aldi

The discount supermarket's campaign has given it a warm, human face for the first time.

Sector Insight: Sports clothing and footwear

The proliferation of discount retailers, both on the high street and online, has helped this sector hold up well during the downturn.

Adwatch (Nov 23) - Top 20 recall: Babybel

Ad promoting 'pointless' plastic cheese melter is unfunny and badly edited.

Sector Insight: watches and jewellery

The economic downturn and factors such as the falling marriage rate and the rise of mobiles are affecti ng watch and jewellery sales.

Sector Insight: bodycare and depilatories

Bodycare and hair-removal products remain strong areas of interest for women who want to improve their appearance.

Adwatch (Nov 16) - Top 20 recall: Holland & Barrett

Ad promoting health-food and supplements chain's loyalty card inspires 'handout dread'.

Adwatch (Nov 9) - Top 20 recall: John West

Ad misses the chance to highlight an interesting initiative more effectively.

Sector Insight: Desktops, laptops, tablets

The consumer computer market is in robust health, with 40% of homes owning two or more tablets, lap tops or desktop machines.

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