Do ad agencies need to have an ECD?
24 Sep 2010 | by John Tylee
Are the days of the all-powerful executive creative director now numbered?
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CASE STUDY - LateRooms.com debut use of TV to give it an awareness boost led to a 70% increase in bookings.
Are the days of the all-powerful executive creative director now numbered?
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D&AD's latest president does not want to be pigeonholed as a 'digital' or 'design' leader, and his background, John Tylee writes, spans both fields.
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