Close-Up: Scott stands firm on Engine's global ambitions
26 Feb 2010
Can Engine make its planned US office a success or is the idea really Peter Scott 'blowing up a balloon', John Tylee asks.
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Close-Up: Can new team bring stability to SapientNitro?
26 Feb 2010 | by Kate Nettleton
Malcolm Poynton and Kim Douglas have the pedigree to make the agency's integrated offering work.
Close-Up: Has Maurice Saatchi become adland's idealist?
26 Feb 2010 | by John Tylee
At a recent Nabs fundraiser, Lord Saatchi's call for advertising to reassert itself received a mixed reception.
Close-Up: How brands are making conversation
26 Feb 2010
John Tylee discusses the growing importance of word of mouth in advertisers' marketing strategies.
Close-Up: Has YouTube changed creativity?
26 Feb 2010
Noel Bussey assesses how the groundbreaking website has shaped the creative process.
Media Perspective: A woman's touch can work wonders at media agencies
26 Feb 2010 | by Ian Darby, ian.darby@haymarket.com
Gordon Brown sounds like a pussycat. Allegations of jabbing a car seat with a marker pen and pushing secretaries aside from typewriters seem to describe relatively mild antics when set against some of what I've witnessed from the likes of senior journalists and media agency directors.
Media Forum: Is TV recovery sustainable?
26 Feb 2010 | by Alasdair Reid
Revenues could be up 5 per cent over the first quarter.
Media Headliner: Mulholland carries torch for journalistic quality
26 Feb 2010
The editor of the relaunched Observer tells Alasdair Reid why the power of journalism will be key on any delivery platform.
Media Lifeline: WPP's Maxus
26 Feb 2010
From being a fourth-string agency in Asia-Pacific to scooping the £75 million BT business.
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