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As brand-owners look to get more from their tightened budgets, running promotions across multiple products is becoming a more important and effective tactic, writes Suzy Bashford.
With consumers cutting back, sales promotion has never been more important than it is this Christmas. But are the early launches simply covering up a lack of creativity and originality, asks Amy Golding.
Retailers are relying on big agencies and major ad campaigns to keep them ahead of the competition, Sara Kimberley explains.
As expected, The Marketing Society Brand of the Year 2010 award in association with Marketing and ITV is being hotly contested. The marked achievements of those brands in the running are outlined below.
CASE STUDY - LateRooms.com debut use of TV to give it an awareness boost led to a 70% increase in bookings.
'Ordinary mums' are proving to be a recurring strand in marketing campaigns.
Simon Wallis, sales and marketing director at Domino's Pizza, wants to win lunchtime and regain the cutting edge.
Consumers are swapping their more indulgent luxuries for superior cocoa brands.
Supermarkets are cashing in on stay-at-home consumers' match-time munchies.
The Waitrose managing director, Mark Price, reveals how the chain plans to sell good food to more people.
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