Is Facebook becoming the anti-social network?
03 Nov 2010 | by Suzy Bashford
Will criticism of Facebook for leaking personal data lead to a backlash from users?
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Collaboration: How to avoid crossed wires with cross-promotion
01 Dec 2010 | by Suzy Bashford
As brand-owners look to get more from their tightened budgets, running promotions across multiple products is becoming a more important and effective tactic, writes Suzy Bashford.
All about ... BBC spending review
29 Oct 2010 | by Maisie McCabe
How hard was the BBC hit by the Government, Maisie McCabe asks.
Brand Health Check: Liverpool FC:
27 Oct 2010 | by Andy McCormick
The once-mighty football club has been struggling off the field as well as on it.
The best brands of 2010: choose your winner
21 Oct 2010 | by Staff
As expected, The Marketing Society Brand of the Year 2010 award in association with Marketing and ITV is being hotly contested. The marked achievements of those brands in the running are outlined below.
Media Headliner: TMG shows faith in Cruickshank's digital vision
24 Sep 2010 | by Maisie McCabe
The executive director of Telegraph Media Group's digital futures arm says fashion site is just the start.
Sector Insight: Cinema
21 Sep 2010 | by Jane Bainbridge
UK cinemas have been buoyed by the pulling power of 3D, but are still struggling to convince consumers that they offer good value.
Radio: Using modal targeting to boost brand usage
16 Sep 2010 | by Radio Advertising Bureau
CASE STUDY - 118 24 7: Awareness of the generic 118 number was high among consumers but there was a necessity to 'punch through' with the 24 7 part.
A results-driven business
14 Sep 2010 | by Ed Kemp
The England football team's lack of a sponsor is down to its failures on the pitch not off it.
Viral View: Love the spoof!
10 Sep 2010 | by Jimmy Maymann
The trailer for The Social Network, a film about the creation of Facebook has spawned a host of spoofs, with preview 'movies' about twitter, MySpace, YouTube and eBay.
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