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The market has suffered bad press, a lack of innovation and increased competition, but the greatest challenge facing Mark Hunter, the Molson Coors UK chief executive and ISBA president, is convincing women to drink beer.
As expected, The Marketing Society Brand of the Year 2010 award in association with Marketing and ITV is being hotly contested. The marked achievements of those brands in the running are outlined below.
Chocolate brands are tapping into a wider range of events and novelty products as they seek to arrest a fall in sales in real terms.
Andy Wood, chief executive of Adnams, is pursuing a green agenda in tandem with his drive for expansion. Interview by Gemma Charles.
CASE STUDY - In January 2009 the Department of Health launched Change4Life with the aim of reducing obesity.
Producers seem determined to carve out a niche for lower-alcohol brands.
Nigel Holland, regional president, UK & Africa, at Tata Global Beverages, is determined to cement Tetley tea's lead.
Relentless Energy Drink is to become the headline sponsor of London's winter sports and music event, Freeze Festival, for the next two years.
Although volume sales in the sector are expected to continue their steady rise, inflation will take its toll on value.
Dairy Crest's marketing director, Paul Fraser, explains why fortune favours the brave advertiser when times are tough. And it's a theory proven by Country Life's rise in sales following the controversial John Lydon-fronted campaign.
