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CASE STUDY - A recent online campaign for L'Oreal's Elnett hairspray saw click through rates increase an additional 47% once contextual targeting technology was added to the campaign.
As expected, The Marketing Society Brand of the Year 2010 award in association with Marketing and ITV is being hotly contested. The marked achievements of those brands in the running are outlined below.
The sector is diversifying as male consumers demand a wider range of products, but competition could drive down value.
The growing popularity of own-label analgesics and buying from multiples rather than pharmacies has slowed value growth.
Brand: Perrier
The X Factor supremo has shown considerable nous in sealing major ties for his acts.
Dairylea's focus on health reflects a wider shift in the way children are targeted.
What makes a good fragrance? You need a good perfumer who knows exactly which ingredients to add.
Brands are embracing crowdsourcing, but is it a viable alternative to the ad agency?
