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As brand-owners look to get more from their tightened budgets, running promotions across multiple products is becoming a more important and effective tactic, writes Suzy Bashford.
With consumers cutting back, sales promotion has never been more important than it is this Christmas. But are the early launches simply covering up a lack of creativity and originality, asks Amy Golding.
Will criticism of Facebook for leaking personal data lead to a backlash from users?
The once-mighty football club has been struggling off the field as well as on it.
As expected, The Marketing Society Brand of the Year 2010 award in association with Marketing and ITV is being hotly contested. The marked achievements of those brands in the running are outlined below.
The downturn has hit the development charity's sources of voluntary income.
Chocolate brands are tapping into a wider range of events and novelty products as they seek to arrest a fall in sales in real terms.
UK cinemas have been buoyed by the pulling power of 3D, but are still struggling to convince consumers that they offer good value.
'Ordinary mums' are proving to be a recurring strand in marketing campaigns.
Ryanair is considering shifting its focus from price to quality.
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