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Digital: L'Oreal campaign benefits from contextual targeting

03 Nov 2010 | by Grapeshot

CASE STUDY - A recent online campaign for L'Oreal's Elnett hairspray saw click through rates increase an additional 47% once contextual targeting technology was added to the campaign.

Television: LateRooms.com looks to TV to become 'go to' choice

29 Sep 2010 | by Thinkbox

CASE STUDY - LateRooms.com debut use of TV to give it an awareness boost led to a 70% increase in bookings.

Radio: Using beyond the spot to mobilise listeners and drive behavioural change

16 Sep 2010 | by Radio Advertising Bureau

CASE STUDY - In January 2009 the Department of Health launched Change4Life with the aim of reducing obesity.

Radio: Using modal targeting to boost brand usage

16 Sep 2010 | by Radio Advertising Bureau

CASE STUDY - 118 24 7: Awareness of the generic 118 number was high among consumers but there was a necessity to 'punch through' with the 24 7 part.

Viral View: Love the spoof!

10 Sep 2010 | by Jimmy Maymann

The trailer for The Social Network, a film about the creation of Facebook has spawned a host of spoofs, with preview 'movies' about twitter, MySpace, YouTube and eBay.

Viral View: Old Spice campaign smells great

16 Jul 2010 | by Jimmy Maymann

What makes a good fragrance? You need a good perfumer who knows exactly which ingredients to add.

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