06 Aug 2010 | by RICHARD HUNTINGTON, director of strategy, Saatchi & Saatchi
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The sector is diversifying as male consumers demand a wider range of products, but competition could drive down value.
Brands are embracing crowdsourcing, but is it a viable alternative to the ad agency?
Campaign chooses six of the best from the World Cup-related ads on TV screens in the build-up to the tournament and asks adland experts and an ordinary punter to decide on the winner.
The people behind Euro RSCG's 'Let's colour' campaign for Dulux explain how it was done.