Close-Up: My YouTube ad of the week - Perrier
06 Aug 2010 | by RICHARD HUNTINGTON, director of strategy, Saatchi & Saatchi
Brand: Perrier
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Sector Insight: Men's grooming
15 Sep 2010 | by Jane Bainbridge
The sector is diversifying as male consumers demand a wider range of products, but competition could drive down value.
Testing the wisdom of crowds
13 Jul 2010 | by Nicola Clark
Brands are embracing crowdsourcing, but is it a viable alternative to the ad agency?
Close-Up: Who lifts advertising's World Cup?
11 Jun 2010
Campaign chooses six of the best from the World Cup-related ads on TV screens in the build-up to the tournament and asks adland experts and an ordinary punter to decide on the winner.
Close-Up: Bringing a touch of colour to the world
11 Jun 2010
The people behind Euro RSCG's 'Let's colour' campaign for Dulux explain how it was done.
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