Click 
to remove filters
When I started out in this game, we called it "new media". We plied our trade, building websites to support advertising campaigns and making banners with other people's assets.
In the second of Campaign's series The Advocates, championing clients who are continuing to spend through the downturn, British Gas' Chris Jansen explains how he is still making good use of his £70 million budget.
What did speakers from the worlds of video games, comic books and production teach adlanders at a recent Canvas8 event?
Beset by an image problem, how can DM attract the big names of tomorrow, Matt Williams asks.
You've got to admire Steve Atkinson, the group sales director at the outdoor company Clear Channel. Explaining the decision to reduce its roadside billboard inventory by 16 per cent, Atkinson displayed silky lyricism in putting this down to a "flight to quality".
Should the site explore other revenue streams first, Alasdair Reid asks.
"You need to address the underlying economics first. I could give you a date now but it is meaningless without a plan to get there." - The Ofcom chief executive, Ed Richards, refuses to provide a timetable for the switch-off of the analogue radio signal
Mark Cranmer has ended his four-year exile by taking the reins of Aegis Media's digital network Isobar.
The thorny issue remains high on the agenda of both broadcasters and politicians.
© Haymarket Media Group Ltd. | Terms & Conditions | Contact us