Close-Up: How do you make profit in recession?
27 Nov 2009
Claire Billings looks at the agencies whose financial husbandry prepared them best for the slump.
A creative director, a chief strategy officer and a mum give their opinions on this year's Christmas offerings from some of the major retail brands.
Claire Billings looks at the agencies whose financial husbandry prepared them best for the slump.
The Tory Party "Jedward" ad, which depicted the Prime Minister and his Chancellor as "Deadwood", didn't have long to leave its mark.
Has the recession led to greater creativity in media, Alasdair Reid asks.
"We will not sell out the British people, or the British broadcasting landscape, to foreign media magnates." - The Culture Secretary, Ben Bradshaw, criticises the Tories' relationship with NI, saying it has 'subcontracted' its media policy to the Murdoch-run company
Analysts predict the imminent end of half the UK's local papers, but the NS's David Fordham has other ideas.
The new ITV chairman may be hoping to receive favours from old friends if the Tories return to power.
Wikipedia describes the Half-Life of Knowledge as "the amount of time that has to elapse before half of the knowledge in a particular area is superseded or shown to be untrue". The concept is attributed to the economist Fritz Machlup.
Will others follow Murdoch's online pricing model, Alasdair Reid asks.