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LONDON - In a year when supermarkets positioned themselves as consumers' most 'trusted allies' during the recession, it comes as no surprise that they dominate our Adwatch of the Year table of most-recalled TV advertisers.
LONDON - A Confused.com commercial with people commenting on the ease of use on its new website scored the highest recall at 783% in a single week in Marketing's Adwatch of the Year during 2009.
LONDON - Can the outsider brand mount a serious challenge to its bigger mobile rivals?
LONDON - Can a fighter brand really put paid to the challenge of lower-priced rivals?
LONDON - Vodafone is poised to unveil the first significant ad campaign from its newly appointed global creative agency Santo.
LONDON - Brands have grappled with Generation X and Y but the rise of Web 2.0 has brought fresh challenges that brands must navigate to connect with the elusive Cyber Generation.
LONDON - Many British brands can polarise public opinion, provoking implacable loathing in some, and deeply felt affection in others. However, as exclusive research from FreshMinds reveals, it is the brands that elicit indifference from consumers that should be most concerned.
LONDON - The group is extending the scope of its warranties to drive consumer engagement
LONDON - Event and sponsorship activity has been at the sharp end of the recession, but UK consumers have been going to festivals in droves this year, providing a big opportunity for brands.
LONDON - Microsoft and Yahoo! have come together in a 10-year partnership that they claim will 'change the search landscape'.
