BMW ads are a joy to behold
21 Oct 2009 | by Staff
Car manufacturer recovers from closure of its Mini factory to achieve a year-high reputation score
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Brand Health Check: Skoda
01 Dec 2009 | by Jeremy Lee
The car marque's quirky style seems to have been lost in a wave of generic ads.
Brand Health Check - Formula One
06 Oct 2009 | by Ed Kemp
LONDON - As the sport reels from yet another scandal, sponsors are beginning to get nervous.
The Marmite effect: it's better to be a polarising brand that people love or hate than to be ignored
15 Sep 2009 | by Nicola Clark
LONDON - Many British brands can polarise public opinion, provoking implacable loathing in some, and deeply felt affection in others. However, as exclusive research from FreshMinds reveals, it is the brands that elicit indifference from consumers that should be most concerned.
Nissan's Infiniti and beyond
08 Sep 2009 | by Alex Brownsell
LONDON - Japanese car manufacturer Nissan is to launch its long-awaited Infiniti luxury marque in the UK this week.
Volkwagen's model marketing
25 Aug 2009 | by Alex Brownsell
LONDON - The quality of the car group's communications is helping it ride the recession.
Can advertising really create a family of brands?
04 Aug 2009 | by Amy Golding
LONDON - It may work for P&G and Ford, but putting several brands in one ad is a risky strategy.
Volvo puts emotional appeal ahead of functional ability
28 Jul 2009 | by Alex Brownsell
LONDON - Volvo is aiming to move away from its perception as a cold Swedish marque, more famous for just being safe, with an emotion-led brand campaign.
Consumers tire of price-led promotions and are ready for hope-filled messages
14 Jul 2009 | by Suzy Bashford
LONDON - The recession has been a collective trauma for consumers.
Brands on the beach: marketers use experiential events to target UK consumers holidaying at home
07 Jul 2009 | by Becky Wilkerson
LONDON - A weak pound, the shadow of the global recession and the promise of a sultry British summer has led many Britons to swap their trips abroad for a holiday at home.
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