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Sector Insight: Housewares retailing

08 Dec 2009 | by Jane Bainbridge

Although the recession has shaken it, the housewares market remains on solid foundations.

New game plan: JJB attempts to shift itself upmarket

29 Sep 2009 | by Joe Thomas

LONDON - JJB, the beleaguered sports retailer, last week announced it was repositioning in an attempt to turn its fortunes around.

Sector Insight: TVs

22 Sep 2009 | by Jane Bainbridge

TVs have bucked the trend for smaller, more portable electronics, but consumers are drawn to the fast- evolving technology.

Go Compare goes for a tenor

15 Sep 2009 | by Staff

Ever since a certain Russian meerkat appeared on our screens, telling us that cheap car insurance could be found at comparethemarket.com, the rival comparison websites have ramped up their advertising activity in response.

Reinventing marketing: Alan Mitchell explores how to predict irrational consumer behaviour

09 Sep 2009 | by Alan Mitchell

LONDON - Recent discoveries in behavioural, social and evolutionary psychology are helping us to identify people's 'predictable irrationalities', and this could revolutionise marketing.

What the recession really means for brands

25 Aug 2009 | by Nicola Clark

LONDON - Consumers are not responding to the recession in a uniform manner - research reveals what brands really need to know about the downturn

Carbon Trust survey: Consumers put price, quality and brand before carbon reduction

16 Jun 2009 | by Gemma Charles

LONDON - Consumers place price as the top factor influencing their purchases but are increasingly prepared to consider a brand's record on carbon reduction.

Brand Health Check: Adidas

09 Jun 2009 | by Ed Kemp

LONDON - Following a sharp fall in profits, what should the sports brand do to restore its fortunes?

Brands struggle in the 'free' economy

19 May 2009 | by David Benady

LONDON - From free newspapers to free samples UK consumers not only expect more for less but, increasingly, want something for nothing, creating a challenging market for brands.

Football shirt sponsorship becomes a buyers' market

28 Apr 2009 | by Ed Kemp

LONDON - The shirt-sponsorship market has begun to suffer the fallout from the downturn.

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