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LONDON - Marketing identifies the five most important consumer trends of 2009.
Asda's Andy Bond foresees a 'democratic age' where the public will take the lead in the way we do business, but first consumers will have to get over their 'learned helplessness.'
LONDON - Despite the tightening of purse strings during the recession, private labels in the UK have experienced a slowdown in growth. That is not to say, however, their journey has come to an end.
LONDON - Online games can be a highly cost-effective way to engage with a target market, but brands should be careful to use them appropriately and ensure that they are properly promoted.
LONDON - Retailers and manufacturers are making swingeing cuts to product ranges.
LONDON - Many marketers dream of helping to launch a break-out brand or getting in on the ground floor with the next Richard Branson. However, for many who have made it to the top of the greasy pole, the reality is far from rosy. The fact remains that some companies are failing to respect the broader...
First major retailer to launch Christmas campaign enjoys an increase in its overall index rating
LONDON - Packaged-goods giant Proctor & Gamble recently launched its Total Effects Touch of Foundation skincare range, which consists of both its Olay moisturiser brand as well as its Max Factor foundation brand.
Marketers in thrall to the idea of influencing consumers' decisions are missing the rich opportunity presented by the shift in the ways in which people are making purchases.
LONDON - Brands adding value lines must be careful to establish the right positioning.
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