Top five consumer trends in 2009
15 Dec 2009 | by Nicola Clark
LONDON - Marketing identifies the five most important consumer trends of 2009.
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LONDON - Tesco and Starbucks are among the brands to launch major green initiatives in 2009.
LONDON - Marketing identifies the five most important consumer trends of 2009.
LONDON - From The X Factor to Sky HD, Marketing picks the five stand-out media brands of 2009.
LONDON - Mark Lund and Gill Barr are among the major players who changed jobs in the marketing industry in 2009.
LONDON - From 'you'-centred marketing, to Waitrose launching its Essential range and the dominance of Twitter, Marketing looks at the top 10 marketing moments of the year.
LONDON - In a year when supermarkets positioned themselves as consumers' most 'trusted allies' during the recession, it comes as no surprise that they dominate our Adwatch of the Year table of most-recalled TV advertisers.
LONDON - A Confused.com commercial with people commenting on the ease of use on its new website scored the highest recall at 783% in a single week in Marketing's Adwatch of the Year during 2009.
LONDON - For the third year in a row, commercials produced by the team at Abbott Mead Vickers BBDO made it into Marketing's weekly Adwatch ranking of ad recall during 2009 more often than any other agency, followed by McCann Erickson and DLKW.
LONDON - TV commercials placed by Carat appeared more often than any other media buying and planning agency in Marketing's weekly Adwatch ranking of ad recall during 2009.
LONDON - The model and businesswoman's public splits have taken the edge off her glamour.